Bachelor of Communication (Honours) (Corporate Communication)

Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world, be it local or global. Apart from this, students will be exposed to communication management and creative problem-solving strategies.

Students will also be able to understand the role of ICT in corporate communication and use ICT to address corporate communication issues. Additionally, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design, and information technology. The lifelong learning skills provided by the programme enable the students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.

INTAKE

April, August and November

CREDIT HOURS

120 Credit Hours

COURSES OFFERED

• Persuasive Communication
• Negotiation Skill
• Introduction to Mass Communication
• Communication Law and Ethics
• Introduction to Psychology
• International Relations
• Fundamental of Media Writing
• Principle And Practice of Management
• Statistics
• Introduction to Sociology
• Principle of Marketing
• Mass Media And Society
• Corporate Communication in Practice
• Financial Corporate Communication
• Media Relations and Crisis Management
• Intercultural Communication
• Communication Planning and Message Design
• Instructional Communication and Technology
• Organizational Communication Skill
• Communication Theory
• Entrepreneurship
• Visual Communication
• Interpersonal Communication

• Integrated Marketing Communication
• Event Management
• Effective Speaking
• Graphic Design Communication
• Communication Research
• Corporate Communication and Organizational Climate
• Publication Production
• Videography
• Digital Photo Communication
• Industrial Training

1. A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any TWO subjects and a credit in English at SPM or its equivalent; OR
2. A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR
3. A Diploma (Level 4, MQF) or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
4. A Diploma in Media and Communication (Level 4, MQF) field or its equivalent; OR
5. Certificate Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent; OR
6. A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subjected to the HEP Senate / Academic Board’s approval; OR
7. A Diploma Lanjutan Kemahiran Malaysia (DLKM) with a minimum CGPA of 2.50 subjected to the HEP Senate / Academic Board’s approval; OR
8. Other relevant and equivalent qualifications recognised by the Malaysian Government. (Candidates can be admitted if their admission qualification contains English subject (s) equivalent to English at the SPM level. If it is not equivalent, a reinforcement of an English subject equivalent to the SPM level must be offered before enrolment).

Notes:

• Candidates with a pass in English at SPM level (or English equivalent to SPM) need to take a reinforcement English subject equivalent to the SPM level. This subject must be offered before enrolment.
• Candidates without an English subject in their admission qualification need to take a reinforcement English subject equivalent to the SPM level. This subject must be offered before enrolment.
• Students are required to pass the reinforcement English before being allowed to take related core courses.
• Students from Matriculation / Foundation or its equivalent can be exempted from taking reinforcement English, provided that the English offered at that programme level is equivalent / higher than English offered at SPM level.

Achieve a grade in the MUET or any English competency test equivalent to a High B1 in the CEFR.

• Corporate Communications, Public Relations, Diplomatic and Administrative Officer
• Social Media Content Creator
• Digital Marketing Specialist
• Outreach / Community Relations / Event Coordinator
• Media Planner
• Press Secretary
• Tutor
• Research Officer