The programme is offered at UNISEL Shah Alam campus, and classes are only offered on weekends, on alternated week.

It is a full coursework programme, needing you to finish 40 credit hours to graduate. The subjects are as below:

Core and Research Courses (Need to take each)

1. Design Philosophy and Strategy
2. Strategic Communication
3. Strategic Approach to Managerial Communication
4. Research Methodology
5. Digital Humanities
6. Digital Media Strategy and Marketing
7. Information and Convergence Technology
8. New Media Design
9. Research Project I
10. Research Project II

Elective (Need to take TWO)

• Data Science
• Media Relations and Crisis Management
• Data Visualization and Strategy
• Special Topics in IT
• Strategic International Relations

Full time study would take 1 year to 4 years, depending on your own schedule and timeline. On the other hand, part time can be 2 years and 6 months to 4 years.

• A bachelor’s degree with minimum CGPA of 2.50 or equivalent as accepted by the HEP Senate; or
• A bachelor’s degree or equivalent with lower than CGPA of 2.50 can be accepted into the programme with at least five years of working experience in relevant field.

Critical, highly skilled and creative media professionals:

1. Social Media Director
2. Creative Director
3. Content Creator Director
4. Art Director
5. Digital Media Communication Manager
6. Strategic Relationship Manager for Media and Communication
7. Brand Marketing or Digital Marketing Manager
8. Media Relationship Director
9. Media Social Expert/Consultant
10. Media Manager
11. Advertising Manager
12. Lecturer/ Researcher
13. Strategic Planner
14. Strategic Digital Transformation Planner

Graduates can further their study in PhD programmes in communication, visual art and computing fields