Master of Strategic Communication and Digital Design

JPT: (N/321/7/0241)(04/26)(PA14154)

Tuition Fees

RM18,000 (Malaysian)

RM29,600 (Malaysian)

USD 7,047 (International)

Program Coordinator

Mdm. Azira Azlin Binti Shaharuddin
Tel: +6019-2445546

Do you want to be a more effective content creator? Do you want to produce content either via text, graphics, video, voice or social media with better reach and feedback? If you do, register for Universiti Selangor’s (UNISEL) Master of Strategic Communication and Digital Design programme.


It is the first of such programme offered that combines the fields of Strategic Communication, Design, and Information Technology (IT), leveraging on the combined expertise of our faculty, Faculty of Communication, Visual Art and Computing.

Course Information

The programme is offered at UNISEL Shah Alam campus, and classes are only offered on weekends, on alternated week.

It is a full coursework programme, needing you to finish 40 credit hours to graduate. The subjects are as below:

Core and Research Courses (Need to take each)

  1. Design Philosophy and Strategy
  2. Strategic Communication
  3. Strategic Approach to Managerial Communication
  4. Research Methodology
  5. Digital Humanities
  6. Digital Media Strategy and Marketing
  7. Information and Convergence Technology
  8. New Media Design
  9. Research Project I
  10. Research Project II

Elective (Need to take TWO)

  • Data Science
  • Media Relations and Crisis Management
  • Data Visualization and Strategy
  • Special Topics in IT
  • Strategic International Relations

Full time study would take 1 year to 4 years, depending on your own schedule and timeline. On the other hand, part time can be 2 years and 6 months to 4 years.

  • A bachelor’s degree with minimum CGPA of 2.50 or equivalent as accepted by the HEP Senate; or
  • A bachelor’s degree or equivalent with lower than CGPA of 2.50 can be accepted into the programme with at least five years of working experience in relevant field.

For international students, TOEFL score of 600 OR IELTS score of 6.0 OR its equivalent.

Critical, highly skilled and creative media professionals:

  1. Social Media Director
  2. Creative Director
  3. Content Creator Director
  4. Art Director
  5. Digital Media Communication Manager
  6. Strategic Relationship Manager for Media and Communication
  7. Brand Marketing or Digital Marketing Manager
  8. Media Relationship Director
  9. Media Social Expert/Consultant
  10. Media Manager
  11. Advertising Manager
  12. Lecturer/ Researcher
  13. Strategic Planner
  14. Strategic Digital Transformation Planner

Graduates can further their study in PhD programmes in communication, visual art and computing fields