Master of Strategic Communication and Digital Design

KPT/JPT(N/0388/7/0004(MQA/FA14154)

Universiti Selangor (UNISEL)

The programme is intended to provide graduates with adequate mastery of knowledge, skills and attitude to become professionals who can contribute expertise to the industry, professional body and society through communication leadership skills, human-centred design and cutting – edge media technologies. This program also produces professionals who is competent, sustainable and capable to develop strategic communication using technologies in communication, visual art and computing fields.

  • 1 - 4 years (Full Time)
  • 2 ½ - 4 years (Part Time)
  • Intakes: Apr, Aug, Nov
  • Tuition Fee
  • RM18,000(Malaysian)
  • RM29,600(International)

It is the first of such programme offered that combines the fields of Strategic Communication, Design, and Information Technology (IT), leveraging on the combined expertise of our faculty, Faculty of Communication, Visual Art and Computing.

This programme provides students with the theoretical and practical foundations in various communication disciplines and prepares them for postgraduate studies at Higher Learning Institutions (HLIs) throughout Malaysia.

COMPREHENSIVE SUPPORT

UNISEL is committed to providing a supportive learning environment for all students. Our comprehensive support services include:

  • Academic Advising: Personalized guidance on course selection, academic progress, and career planning.
  • Peer Mentoring: Opportunities to connect with experienced students who can offer advice and support.
  • Career Services: Assistance with resume writing, job search strategies, and interview preparation.
  • Conducive Facilities: Access to modern classrooms, computer labs, and libraries equipped with the latest technology.

Course Subjects Core Courses:

  • Design Philosophy and Strategy
  • Strategic Communication
  • Strategic Approach to Managerial Communication
  • Digital Humanities
  • Digital Media Strategy and Marketing
  • Research Methodology
  • New Media Design
  • Research Project I
  • Research Project II

 

Elective:

  • Data Science
  • Media Relations and Crisis Management
  • Data Visualization and Strategy
  • Information and Convergence Technology
  • Strategic International Relations
  • A bachelor’s degree with minimum CGPA of 2.50 or equivalent as accepted by the HEP Senate; or
  • A bachelor’s degree or equivalent with lower than CGPA of 2.50 can be accepted into the programme with at least five years of working experience in relevant fields.

TUITION FEES

  • Local : RM18,000
  • International : RM29,600

Critical, highly skilled and creative media professionals:

  • Media Social Director
  • Creative Director
  • Content Creator Director
  • Art Director
  • Digital Media Communication Manager
  • Media and Communication Strategic Relationship Manager
  • Brand Marketing or Digital Marketing Manager
  • Media Relationship Director
  • Media Social Expert/Consultant
  • Media Manager
  • Advertising Manager
  • Lecturer or  Researcher
  • Strategic Planner
  • Digital Transformation Strategic Planner
All Programme
Tuition & Fees
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Coordinator of Programme

Miss Nurul Asyikin Binti Deraman