Bachelor (Honours) Digital Graphic Design

The programme aims to provide graduates with high quality education, advanced technical knowledge, communication and marketing skills in creativity and design innovation as well as to have visual expression and communications in art and design.

Graduates with a Bachelor of Art (Hons) in Digital Graphic Design obtain basic skills on fundamental knowledge of principles and elements of art and design and photography.

The programme aims to emphasize on the effective application of analytical and the creative thinking processes; so as to ensure our graduates will inculcate positive values and attitudes, stressing on ethics and professionalism, possess leadership qualities and ethical teamwork spirit in the diverse cultures of the nation. Ultimately, the program aims to provide them with an educational experience focusing on the pursuit of life-long learning.

Comprehensive Curriculum: The program offers a balanced and in-depth curriculum that covers a wide range of topics in graphic design, from foundational principles to advanced digital techniques. Students will explore areas such as typography, branding, digital illustration, animation, and interactive media design.

Hands-on Training: Students will engage in practical, project-based learning experiences designed to simulate real-world scenarios. This includes studio-based projects, software training, and collaborative assignments that develop both technical and creative skills.

Industry Exposure: The program emphasizes strong industry connections through guest lectures, workshops, and networking events. Students can participate in internships and industry-led projects, ensuring they graduate with practical experience and professional connections.

Sustainability Focus: The program incorporates sustainable design principles and encourages students to create environmentally responsible and socially conscious designs that align with global trends in sustainable development.

Research Opportunities: Students will have opportunities to engage in research activities, exploring emerging trends, technologies, and methodologies in digital graphic design, contributing to the advancement of the field.

Interdisciplinary Learning: The program fosters a multidisciplinary approach, integrating elements of technology, art, and business. Students will collaborate across disciplines to develop versatile skill sets applicable to various industries.

The Bachelor (Honors) Digital Graphic Design program offers a comprehensive course structure, which includes university compulsory subjects, basic core subjects, discipline core subjects, and elective subjects such as web design, game design, and product design. Students must complete a total of 120 credit hours, including a 14-week industrial placement, to graduate. Upon graduation, students will be able to demonstrate technical proficiency in design tools, apply creative design principles, collaborate in multidisciplinary teams, integrate sustainability into projects, conduct informed research, and effectively communicate concepts to diverse audiences.

• A pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects or its equivalent
• A pass in STAM with a minimum grade of Jayyid or its equivalent; 
• A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00, or its equivalent;
• A Diploma (Level 4, MQF) with a minimum CGPA of 2.00, or its equivalent;
• A pass in Malaysian Skill Diploma (DKM)/ Advanced Malaysian Skill Diploma (DLKM)/ Malaysian Vocational Diploma (DVM) from the Department Skills Development (JPK) with a minimum CGPA of 2.50 in any of the following areas
• A pass in DKM / DLKM / DVM with a minimum CGPA of 2.00 and at least two (2) years of working experience in a related discipline
• Other relevant equivalent qualifications recognized by the Malaysian Government.
• Pass an interview OR submit of portfolio determined by the HEP as required.

Note: Additional entry requirements for the 2012-2016 DVM graduates include passing the Malaysian Vocational Certificate (SVM) with an equivalent of three credits in Sijil Pelajaran Malaysia (SPM). Candidates must achieve a credit in Bahasa Melayu (SVM Code 1104), a minimum Academic CGPA of 2.00, a minimum Vocational CGPA of 2.67, and demonstrate competency in all vocational modules. For SVM graduates from the 2013-2016 cohort, the equivalence of SVM with three SPM credits must also include a pass in History.

Alternatively, candidates may qualify with a pass in the Unified Examination Certificate (UEC) by obtaining a minimum grade of B in five subjects and passing English. All applicants must also achieve a minimum score of Band 3 in the Malaysian University English Test (MUET) or its equivalent.

For international students, English competency requirements include achieving at least Band 3 in the Malaysian University English Test (MUET) or an equivalent standard.

TUITION FEES

Local : RM 33,540

International : RM 55,560

Upon graduation, our graduates will be able to:

• Demonstrate strong fundamental knowledge and cognitive and practical competencies in the area of digital graphic design.
• Develop proficient communication, problem-solving, and digital skills within the context of the biotechnology field, coupled with strong leadership attributes.
• Demonstrate personal and entrepreneurial skills with good ethical values while recognizing the need for lifelong learning for successful career development.

Graduates of a Bachelor of Digital Graphic Design can pursue careers in various sectors, including:

1. Graphic Designer

• Develop logos, branding materials, and promotional content.
• Design layouts for print and digital publications.
• Collaborate with clients to achieve visual communication goals.
• Utilize design software to create innovative graphic solutions.
• Ensure brand consistency across various media platforms.

2. Animator (2D/3D)

• Create animations for films, television, and digital media.
• Develop character models and motion sequences.
• Work on visual effects for multimedia projects.
• Collaborate with creative teams on storytelling aspects.
• Use advanced tools to enhance animation quality.

3. 2D/3D Artist:

• Design digital illustrations and renderings for various industries.
• Produce concept art for gaming and entertainment.
• Create detailed 3D models for product visualization.
• Work with teams to produce immersive experiences.
• Develop assets for augmented and virtual reality projects.

4. Game Designer:

• Design interactive game mechanics and storylines.
• Develop game levels, characters, and environments.
• Test and refine gameplay for optimal user experience.
• Collaborate with programmers and artists on game projects.
• Research gaming trends to create engaging content.

5. Visualizer

• Conceptualize visual campaigns for advertising and marketing.
• Create mood boards and design mock-ups.
• Translate client ideas into compelling visual presentations.
• Collaborate with creative teams to refine visual strategies.
• Stay updated on trends to deliver innovative concepts.

6. Illustrator:

• Design and optimize user-friendly website interfaces.
• Implement responsive design for mobile and desktop devices.
• Collaborate with developers on functional web features.
• Ensure websites meet accessibility and usability standards.
• Update and maintain web design elements regularly.

7. Videographer:

• Plan and execute video shoots for various purposes.
• Edit footage to create compelling visual stories.
• Work with clients to develop video concepts and scripts.
• Operate and maintain professional video equipment.
• Incorporate special effects and graphics into video projects.

8. UX Designer:

• Conducting user research to understand audience needs.
• Design wireframes and prototypes for digital platforms.
• Collaborate with developers to implement user-centered designs.
• Test designs for functionality and user satisfaction.
• Stay informed about UX trends to improve design strategies.

9. Product & 3D Designer

• Create innovative designs for consumer products.
• Develop prototypes and 3D models for testing.
• Collaborate with engineering teams on product feasibility.
• Research market trends to inform design choices.
• Present design concepts to stakeholders and clients.

10. Art Director

• Oversee creative teams and design projects.
• Develop and maintain visual brand identities.
• Guide the conceptual and artistic direction of campaigns.
• Review and approve creative materials before release.
• Coordinate with clients to meet creative objectives.

10. Digital Imaging Analyst

• Edit and enhance visual content for various platforms.
• Analyze image quality and make necessary adjustments.
• Work with digital imaging software to achieve desired effects.
• Manage digital asset libraries for organizations.
• Collaborate on projects requiring precise image manipulation.