Bachelor of Communication (Hons) (Corporate Communication)
MOHE/MQA: KPT/JPS (R2/321/6/0065) 09/23 (A8961)
The programme aims to create well-rounded corporate executives with professional ethics and social skills that are of value to future employers, particularly in the area of communication, corporate social responsibility, investor relations, diplomacy, public relations, integrated marketing, and publicity and event management. The course provides students with a framework for understanding communication theories and processes in an organisational context.
Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world, be it local or global. Apart from this, students will be exposed to communication management and creative problem-solving strategies.
Students will also be able to understand the role of ICT in corporate communication and use ICT to address corporate communication issues. Additionally, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design, and information technology. The lifelong learning skills provided by the programme enable the students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.
Passed Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with minimum C Grade (NGMP 2.00) in any TWO subjects AND credit in English in SPM or its equivalent;
Passed Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade AND credit in English in SPM or its equivalent;
Diploma or its equivalent with at least CGPA of 2.00 AND credit in English in SPM or its equivalent;
Diploma in Communication and Media or its equivalent;
Passed Matriculation/Asasi programme or its equivalent with at least CGPA of 2.00 AND credit in English in SPM or its equivalent. Passed Canadian Pre-University (CPU) with minimum marks 60%
Passed UEC with minimum Grade B6 in any FIVE subjects including English.
Other equivalent qualifications that are recognised by the Government of Malaysia. For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed.
The credit in English in SPM requirement for those under the categories (2), (3), (4) and (5) can be exempted if the qualification contains an English subject and the grade obtained is equivalent or more than the required credit in SPM.
- Corporate Communications/ Public Relations/ Diplomatic and Administrative Officer
- Social Media Content Creator
- Digital Marketing Specialist
- Outreach / Community Relations / Event Coordinator
- Media Planner
- Press Secretary
- Research Officer