Bachelor of Communication (Hons) (Corporate Communication)

  • The programme aims to create well-rounded corporate executives with professional ethics and social skills that are of value to future employers, particularly in the area of communication, corporate social responsibility, investor relations, diplomacy, public relations, integrated marketing, and publicity and event management. The course provides students with a framework for understanding communication theories and processes in an organisational context.
    Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world, be it local or global. Apart from this, students will be exposed to communication management and creative problem-solving strategies.

    Students will also be able to understand the role of ICT in corporate communication and use ICT to address corporate communication issues. Additionally, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design, and information technology. The lifelong learning skills provided by the programme enable the students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.

  • The programme aims to produce knowledgeable, skilled and competent corporate communication practitioners in the communication and media industry which are in line with the university’s mission to develop competent, upright and ethical professional & scholars. The programme also aims to lifelong learning attributes in graduates. Upon graduation, students of of this programme should be able to:

    • Define the fundamental knowledge of corporate communication.
    • Define rational and intuitive decision-making and problem- solving strategies for making corporate communication-related decisions in various organizational environment.
    • Describe the concepts, principles and systems associated with the corporate communication in the workplace.
    • Interact with others in multidisciplinary teams.
    • Adapt and adopt to the needs of diverse sectors.
    • Demonstrate cohesive team-management skills in decision making, communication, motivation, and interpersonal behaviour.
    • Demonstrate a systematic and thorough practical and theoretical grasp of media disciplines from a body of knowledge in solving problem.
    • Demonstrate the capacity to promote understanding of the scope related to the changing media.
    • Function effectively as an individual, team member and/or leader.
    • Interpret the legal and ethical issues facing corporate communication practitioners.
    • Pursue life-long learning to meet global challenges.
  • Below are the description for the Bachelor of Communication (Hons) (Corporate Communication)

    • Programme Mode: English
    • Programme Duration: 3 years on a full-time studying basis
    • Intakes: January / June / August
    • Fees: RM 32,265 (Malaysians)
  • If you are a Malaysian and wish to enroll in this programme, you must have:

    • Passed Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with minimum C Grade (NGMP 2.00) in any TWO subjects AND credit in English in SPM or its equivalent; OR
    • Passed Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade AND credit in English in SPM or its equivalent; OR
    • Diploma or its equivalent with at least CGPA of 2.00 AND credit in English in SPM or its equivalent; OR
    • Diploma in Communication and Media or its equivalent; OR
    • Passed Matriculation/Asasi programme or its equivalent with at least CGPA of 2.00 AND credit in English in SPM or its equivalent.

    Note:
    The credit-in-English-in-SPM requirement for those under categories (1), (2), (3) and (5) can be exempted if the qualification contains an English subject and the grade obtained is equivalent or more than the required credit in SPM.

    For international students, please contact us at the faculty or the admissions office at 03-55223435 to see whether you are eligible to enroll in this programme.

  • Students are required to complete 121 credit hours in order to graduate. Apart from the MQA compulsory courses, below are the courses students need to take:

    University Subject

    • Technical English 1
    • Technical English 2
    • Mandarin 1/ Foreign Language
    • Mandarin 2/ Foreign Language
    • Turkish 1/ Foreign Language
    • Turkish 2/ Foreign Language

     

    Core Major

    • Communication Theory
    • Media Relations and Crisis Management
    • Event Management
    • Intercultural Communication
    • Financial Corporate Communication
    • Integrated Marketing Communication
    • Communication Law and Ethics
    • Corporate Communication in Practice
    • Communication Planning and Message Design
    • Communication Research
    • Organizational Communication Skill
    • Publication Production
    • Corporate Communication & Organizational Climate
    • Interpersonal Communication
    • International Relations
    • Persuasive Communication

     

    Basic Major

    • Effective Speaking
    • Fundamentals of Media Writing
    • Introduction to Mass Communication
    • Digital Photo Communication
    • Visual Communication
    • Graphic Design Communication
    • Introduction to Psychology
    • Introduction to Sociology
    • Principles and Practice of Management
    • Principles of Marketing
    • Negotiation Skill
    • Statistics
    • Industrial Training

     

    Elective

    • Entrepreneurship
    • Instructional Communication and Technology
    • Occupational English
    • Videography
    • Feature Writing
    • Scriptwriting and Storyboarding
    • Mass Media and Society
  • There are many career paths a person with a Degree in Corporate Communication can choose. Here are some job titles graduates could apply. However, this is an idea list. It represents some, but certainly not all of the careers in the market.

    MINISTRY OF INFORMATION

    • Corporate Communications Officer
    • Public Relations Officer


    GOVERNMENT AND IPTA/IPTS

    • Corporate Communications Officer
    • Public Relations Officer
    • Diplomatic and Administrative Officer
    • Administrative Officer
    • Tutor
    • Lecturer
    • Research Officer


    PRIVATE SECTOR

    • Corporate Communications Officer
    • Public Relations Officer
    • Publicity and Event Officer/Manager
    • Marketing and Promotion Officer/Manager
  • Name: Suzie Yanti Lagis
    Email: suzielagis@unisel.edu.my