This programme aims to provide graduates with a broad understanding of digital photography through the study of history, theory and practice as used for commercial purposes. The program emphasizes on fundamental digital photography technicalities, creative techniques & skills, analytical and research in all aspects and kinds of digital photography production; advertising photography, commercial photography, editorial photography and general photography.
With industry cooperation and consultation, this programme covers the knowledge and technology to focus on the future direction of digital photography. Apart from this, the programme also aims to provide exposure and also opportunity for artists to unearth new talent and share their expertise in the field of digital photography production.
Through a carefully planned structure, this programme aims to emphasize the effectiveness of the new digital technology in digital photography: to ensure the graduates apply the values and positive attitudes, emphasizing ethics and professionalism, with ethical leaderships culture of teamwork in different area or field; to inspire new generation of professional photographers, fostering and mentoring the emerging talents, utilizing learning environments and authentic production experience to contribute for the progressive global media culture
Successful candidates will become multi-skilled commercial photographers, photojournalist and underwater photographer with clear understanding of the relationship between theory and practice. The programme includes all the essences of lifelong learning to cater the development of digital photography industry, globally.
The Visual Art Department reviews and revises the contents of this programme from time to time in order to ensure the knowledge given to the students will be in line with current knowledge in industry.
Our faculty provides an exposure to real working environment via various programmes and the latest news about them will be announced through various communication channels, including Facebook and this website.Contact Us