The programme aims to create well-rounded corporate executives with professional ethics and social skills that are of value to future employers, particularly in the area of communication, corporate social responsibility, investor relations, diplomacy, public relations, integrated marketing, and publicity and event management. The course provides students with a framework for understanding communication theories and processes in an organisational context.
Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world, be it local or global. Apart from this, students will be exposed to communication management and creative problem-solving strategies.
Students will also be able to understand the role of ICT in corporate communication and use ICT to address corporate communication issues. Additionally, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design, and information technology. The lifelong learning skills provided by the programme enable the students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.
If you are a Malaysian and wish to enroll in this programme, you must have:
The credit-in-English-in-SPM requirement for those under categories (1), (2), (3) and (5) can be exempted if the qualification contains an English subject and the grade obtained is equivalent or more than the required credit in SPM.
For international students, please contact us at the faculty or the admissions office at 03-55223435 to see whether you are eligible to enroll in this programme.
Students are required to complete 121 credit hours in order to graduate. Apart from the MQA compulsory courses, below are the courses students need to take:
There are many career paths a person with a Degree in Corporate Communication can choose. Here are some job titles graduates could apply. However, this is an idea list. It represents some, but certainly not all of the careers in the market.
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